In a groundbreaking union that marries exceptional craftsmanship, innovation, and a commitment to perfection, Jacob & Co., the legendary luxury watch mason renowned for creating dream-like timepieces, and La Aurora, the illustrious handcrafted cigar manufacturer with a legacy spanning over 120 years, are delighted to announce their partnership.
The collaboration between these two remarkable brands is a testament to their shared pursuit of perfection and innovation, with a singular focus on redefining luxury. Their partnership revolves around a stunning timepiece from the Epic X Collection, showcasing a Rose Gold 44MM Case adorned with elements reminiscent of a cigar, and prominently featuring the iconic La Aurora logo. This watch serves as the embodiment of their shared commitment to pushing the boundaries of what is possible while honoring their esteemed legacies, and is designed to pair perfectly with the La Aurora 120 Anniversary Limited Edition cigar, which features the preferred format of the perfecto, favored by La Aurora's founder, Eduardo León Jimenes
Just like La Aurora in the cigar industry, Jacob & Co. has long been celebrated as a fearless pioneer in the realm of high watchmaking and high jewelry. Their dedication to breaking new ground in watchmaking, crafting extraordinary complications, and pushing the boundaries of what is possible has solidified their reputation as true pioneers. Jacob & Co. embraces innovation, constantly exploring new materials, and developing unprecedented complications to remain at the forefront of their industry. With a belief that being different is the key to their success, Jacob & Co. perpetually challenges the norms, presenting designs and complications that redefine high watchmaking and high jewelry. Today, both brands stand as beacons of luxury and success in their respective industries and continue to push the boundaries of craftsmanship.
Beyond the impeccable craftsmanship both brands adorn, their brand stories are strikingly similar. Jacob Arabo, Founder and Chairman of Jacob & Co., came to the USA from the former USSR because his family wanted a better life. Mr. Arabo’s family story is humble and beautiful, with his passion for the industry stemming from a gift, a watch of course, given to him from his father as a teenager. This story reflected the story and heritage of Eduardo León Jimenes, Guillermo León and La Aurora so perfectly, a collaboration felt seamless.