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La Aurora x Jacob & Co. Partnership


In a groundbreaking union that marries exceptional craftsmanship, innovation, and a commitment to perfection, Jacob & Co., the legendary luxury watch mason renowned for creating dream-like timepieces, and La Aurora, the illustrious handcrafted cigar manufacturer with a legacy spanning over 120 years, are delighted to announce their partnership.

The collaboration between these two remarkable brands is a testament to their shared pursuit of perfection and innovation, with a singular focus on redefining luxury. Their partnership revolves around a stunning timepiece from the Epic X Collection, showcasing a Rose Gold 44MM Case adorned with elements reminiscent of a cigar, and prominently featuring the iconic La Aurora logo. This watch serves as the embodiment of their shared commitment to pushing the boundaries of what is possible while honoring their esteemed legacies, and is designed to pair perfectly with the La Aurora 120 Anniversary Limited Edition cigar, which features the preferred format of the perfecto, favored by La Aurora's founder, Eduardo León Jimenes

Why Jacob & Co.

Just like La Aurora in the cigar industry, Jacob & Co. has long been celebrated as a fearless pioneer in the realm of high watchmaking and high jewelry. Their dedication to breaking new ground in watchmaking, crafting extraordinary complications, and pushing the boundaries of what is possible has solidified their reputation as true pioneers. Jacob & Co. embraces innovation, constantly exploring new materials, and developing unprecedented complications to remain at the forefront of their industry. With a belief that being different is the key to their success, Jacob & Co. perpetually challenges the norms, presenting designs and complications that redefine high watchmaking and high jewelry. Today, both brands stand as beacons of luxury and success in their respective industries and continue to push the boundaries of craftsmanship.

Beyond the impeccable craftsmanship both brands adorn, their brand stories are strikingly similar. Jacob Arabo, Founder and Chairman of Jacob & Co., came to the USA from the former USSR because his family wanted a better life. Mr. Arabo’s family story is humble and beautiful, with his passion for the industry stemming from a gift, a watch of course, given to him from his father as a teenager. This story reflected the story and heritage of Eduardo León Jimenes, Guillermo León and La Aurora so perfectly, a collaboration felt seamless.

The Collaboration Cigar

120 Anniversary Limited Edition is a tribute to the very first Preferidos cigars from 1903, with replicas of the original tubes encapsulating a new, meticulously crafted blend. To ensure its quality, 120 LE is hand-made in small batches and rolled exclusively by our most expert Torcedores who have more than 20 years of experience. The Torcedores use an exquisite Habano 92-seed leaf wrapper, Dominican binder and a Dominican Republic filler blend, resulting in a super-premium, full-bodied Dominican Puro that exudes legacy, craftsmanship and flavor. This ultra-premium, exclusive cigar was limited to only 2,500 boxes in the U.S.

The Collaboration Watch

The driving force for Jacob & Co. is creativity and uniqueness. The breadth of Jacob & Co.'s timepiece offering shows the brand's insatiable need to produce amazing pieces that the world has never seen before. The collaborative watch design for La Aurora features a Perfecto or Double Figurado Vitola, which is important as it was the cigar that started it all in 1903, and today is our most premium offering known by many from the colored Tubos that encase the cigars.